City-Wide Celebration

London Fashion Week will be the first of the four global fashion weeks to
open its doors to the public.


Starting from September 2019, London Fashion Week will offer dedicated experiences for both a trade and public audience through one dynamic schedule, further blurring the lines of what was traditionally known as a global trade platform.


Known for its creativity and innovation, London Fashion Week attracts an audience of press, buyers and industry professionals from over 50 countries who come to London to explore and discover the best creative talent; from emerging designers to heritage labels and internationally recognised fashion houses. In response to the ever changing fashion landscape and the growing public interest towards London Fashion Week, the BFC is launching a new Fashion Week format to increase engagement and reach new audiences for
designer businesses.


London Fashion Week will extend to a City Wide Celebration of activations and events that will be curated by the BFC in partnership with key retailers, cultural institutions and brands to engage communities throughout the capital to get involved and capitalise on the success of this global event to reach new audiences. The aim is to inspire shoppers and make #LFW a cultural City Wide Celebration that will introduce fashion to a wider pool of people who may not have previously engaged with it, drive footfall into the capital and increase revenue opportunities for all businesses.