London Fashion Week
15th - 19th February 2019

The Store X, 180 Strand, London WC2R 1EA


Located at The Store X, 180 Strand, the LFW Designer Showrooms will host AW19 collections from over 50 British and International designers. Presented within is a rich and diverse selection of contemporary product from both Ready-to-Wear and Accessory brands, highlighting the very best in creativity, diversity and craftsmanship. Showcasing at London Fashion Week raises the profile of brands as part of London Fashion Week’s edit of what to see.
The international element of the showrooms illustrates that the doors to London are truly open, with designers showcasing from countries including Austria, China, Germany, Italy, South Korea and United States. The pull of London on a global scale is undeniable. The UK continues to be an attractive and fertile home for an array of designer businesses of any size. Showcasing within the LFW Designer Showrooms allows brands to develop relationships with globally influential stores and helps to increase their exposure to top international journalists, publications and stylists.
Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same venue as the official BFC Catwalk Show Space. Located on -1 The Store X, the Designer Showrooms will also feature the British Fashion Council’s DiscoveryLAB showcasing platform, that will feature a programmed schedule of live presentations, interactive performances and digital fashion film screenings for our audience to engage with across LFW.
This season in the LFW Designer Showrooms the British Fashion Council is collaborating with renowned London based Fashion Editor, Stylist and Consultant; Jeanie Annan-Lewin on a curated showroom, that will showcase and shine a light on 15 new emerging creatives and designer businesses. Having contributed to numerous fashion and music magazines such as i-D, Wonderland and V Magazine, the Jeanie Curates showroom will bring to LFW an exciting mix of emerging talent on the rise in the international fashion scene.

Official Opening Times

Friday 15th: 09.00am – 19.30pm
Saturday 16th: 09.00am – 19.30pm
Sunday 17th: 09.00am – 19.30pm
Monday 18th: 09.00am – 19.30pm
Tuesday 19th: 09.00am – 18.30pm


For enquiries please contact:
Sophie Rix
Tel: +44 20 7759 1965