Jiwon was born in South Korea in 1983. She always wanted to pursue a career in fashion since she was a child. To follow her dream, she went on to study Fashion Design at the Academy of Arts University, San Francisco (2002-2006) where she graduated top of the class and won the inaugural Alexander McQueen Scholarship Prize.

She came to London in 2006 and worked at Alexander McQueen to prepare for the AW 2007. She recalls that this was a great opportunity where she combined her academic skills with her practical knowledge. After completing her time in the UK, she went back to the US where she was recruited to work at Ports 1961 where she worked to deliver the Ready-to-Wear knitwear collection.

She was later recruited to work at Jas MB as knitwear director where she launched a successful knitwear line in a short period of time. She says that the opportunity at Jas MB consolidated her holistic knowledge of knitwear as she oversaw the entire production from research to manufacture. Her subject matter expertise and subsequent experiences at Roland Mouret gave her the platform to have the holistic understanding of knitwear.

With her extensive experience, she has launched her brand, J.won where she hopes to combine her brand concept with colour, experimentation and collaboration of different materials to add unique identity to knitwear brand, here in London.

49 Pennington Street
Bow Arts
Studio No.49
London E1W 2BD


Sales Contact

Jiwon Ree
Tel: +44 (0) 75 4335 3127

Press Contact

Philippa Devetta
Tel: +44 (0) 20 7749 9774
Mobile: +44 078 6778 6690

UK Stockists

Urban Outfitters (Premium Designer Areas)
Young British Designer
J.won online platform

International Stockists

Le Bon Marche, Paris
Beams, Japan
D2R, Hongkong
Avart, Switzerland
Dina Ellen, USA
ASHTO, Egypt
Qian Zi, China
Unmatched, Dubai
Mulaner, China
One Space, China
Selfhood, China
Elemuse Boutique, China
Wild Jam Boutique, China
JW Boutique, China
Lishang, China
Young Shang, China
APT 3R, Taiwan
Dual View, Japan
Locat, China
L Square- Egypt
Seawood- China
Frame work- Japan