JOBO once only a nickname now serves as the moniker for London born menswear designer Joel Boyd. Having grown up in Lewisham the strong visual culture of his surroundings would later serve as a pillar in the designer's aesthetic.
Founded in 2017 JOBO focuses on creating clothes through storytelling and exploring an eclectic diaspora through an array of techniques and mediums. Keeping brotherhood, youth culture, music and strong graphic detailing at the heart of the journey. Looking backward to move forward JOBO aspires to explore and elevate everyday shapes and silhouettes for the modern wardrobe.
JOBO will be showcasing his AW19 collection "The Eternal Neon Phantoms" his debut collection at the BFC designer showrooms February 2019.