Rue-L pursues a focus on unconventional cutting fusing both urban references with delicate detailing. Created by Suman Gurung and Celine Kreis our idea is simple - ‘rue’ [street] & ‘elle’ [feminine].
Sometimes subtle, other times indiscreet we allow our work to evolve without restraints. Rue-L strikes a balance between innovative wardrobe staples and progressive moments. It is diverse and ubiquitous. Always flowing and flexible. Always on the go but never out of style.
The Rue-L garment will always stand out in all settings the Rue-L girl finds herself in. The Rue-L woman is invincible, energetic, provocative and brazen.
Rue-L is debuting at London Fashion Week for AW 2019 with a special thanks to Converse for helping to give us a platform to bring our vision to life.
Rue-L is currently stocked in Kith (USA), Gr8 (Tokyo), Smets (Luxembourg) and Machine-A (London).
Rue-L has been featured in the New York Times, Love Magazine, i-D magazine and Highsnobiety.